About Urban Simple Goods

Our Story

Urban Simple Goods was founded in 2010 with a simple mission: to help people achieve better sleep through quality bedding solutions. What started as a small family business has grown into a leading provider of premium beds across the country.

Our founders, James and Sarah Morrison, were inspired to start Urban Simple Goods after experiencing firsthand how the right bed could transform their sleep quality. They recognized that many people were struggling with poor sleep due to inadequate bedding and set out to change that.

Our Mission

We are committed to providing exceptional sleep solutions that enhance the quality of life for our customers. Through innovative design, superior craftsmanship, and sustainable practices, we aim to be the most trusted name in sleep comfort.

Our mission is to help every person achieve restorative sleep by offering beds that combine comfort, durability, and style. We believe that everyone deserves a good night's sleep, and we're here to make that possible.

Our Values

Quality: We never compromise on quality. Every product is crafted with meticulous attention to detail using the finest materials.

Innovation: We continuously invest in research and development to bring you the latest in sleep technology.

Sustainability: We're committed to eco-friendly practices in our manufacturing and packaging processes.

Customer Satisfaction: Your comfort and satisfaction are our top priorities. We stand behind every product we sell.

Meet Our Team

James Morrison

Co-Founder & CEO

James brings over 20 years of experience in the furniture industry and is passionate about sleep technology.

Sarah Morrison

Co-Founder & Design Director

Sarah leads our design team with a focus on creating beautiful, functional beds that enhance any bedroom.

Michael Chen

Head of Manufacturing

Michael ensures our products meet the highest quality standards through rigorous testing and quality control.

Emily Rodriguez

Customer Experience Manager

Emily leads our customer service team, ensuring every interaction exceeds expectations.